Crafting Real Impact, through Human-First Design
currently flying at Eurowings Digital
Selected Work
They trust me
Real feedback, real results.
From stand-ups to ship day: what my colleagues noticed.
Organizations where I’ve made an impact.
Why Me?
Behind the Designs: Evidence In, Outcomes Out
Every project is an opportunity to transform complex challenges into intuitive, user-centered experiences.
Design Aligned to Product Goals
I partner with PMs, engineers, and data to frame the right problem, set success metrics, and scope pragmatically so design pushes the roadmap forward.
Evidence-Driven Craft
Discovery, heuristics, rapid prototyping, and usability tests guide the work. Accessibility and performance are non-negotiable; decisions are grounded in research and analytics.
Ship Value, Iterate Fast
Build with engineering from day one, release in small slices, measure impact, and iterate. From design-system components to A/B tests. The goal is adoption and measurable results.
Niches
From airline flows to mortgage SaaS, I translate domain quirks into clear, shippable UX—B2B, B2C, and SaaS.
Skills
What I Bring to a Product Team
I design end-to-end with evidence—partnering with PM and Engineering to turn research into clear flows, shippable UI, and measurable outcomes.
Process
How I bring ideas to life
Discover my step-by-step process that guides you from the initial idea to a final, polished product.
Understand the problem
"Find what’s really broken"
I turn ambiguity into a clear problem statement, who’s stuck, where, and why. Outputs: interview notes, journey maps, insights, success metrics.
Explore & prototype
"Make ideas real fast"
I go from flows → wireframes → prototypes to test direction early and reduce rework. Outputs: IA/flows, lo-fi → hi-fi iterations, design-system aligned UI.
Ship & improve
"Deliver, learn, iterate"
I collaborate with engineers to ship clean specs, QA thoroughly, and track impact. Outputs: handoff specs, experiment results, metrics, follow-up iterations.